ChatGPT desktop app
Your command center for complex work
Run projects in parallel, work with files, use your computer, and keep long-running work moving from one desktop workspace.
Create a compelling launch hero for the new ChatGPT app
I’ll update the hero copy to clearly communicate what the ChatGPT app does, add outcome-focused bullets, and ensure the CTAs align with launch goals.
Thought 7s
Explored 2 files
Edited hero.tsx +16 -6
Read build.py
Edited build.py +5 -5
Updated the ChatGPT app launch hero to emphasize everyday outcomes, connected tools, and shareable work, and aligned the CTAs with launch intent.
export const hero = {
- eyebrow: "New",
- title: "ChatGPT",
- subtitle: "AI for everyone",
+ eyebrow: "Introducing",
+ title: "ChatGPT app",
+ subtitle: "Your everyday AI companion",
+ primaryCta: "Get started",
+ secondaryCta: "Download the app",
};
export const heroBullets = [
- "Get answers faster",
- "Work across any topic",
+ "Keeps chats and projects in one place",
+ "Connects to the tools you already use",
+ "Turns ideas into polished, shareable work",
];
def build():
- print("building")
+ print("building launch hero…")
if __name__ == "__main__":
build()
ChatGPT app launch brief
A concise plan for introducing the new ChatGPT app experience.
Launch objective
Position the ChatGPT app as the everyday AI partner that brings chats, projects, and useful tools into one focused workspace.
North star
A user should understand the value of the ChatGPT app within ten seconds and be able to begin a meaningful task within one minute.
Core messages
- Move from a question to a reviewed implementation in one workspace.
- Run several tasks in parallel without losing context.
- Inspect commands, file changes, and approvals as work happens.
The ChatGPT app turns everyday work into chats you can actually finish.
— Launch narrative workshop
Rollout plan
Three phases keep the launch focused while preserving room to learn.
1. Developer preview
Invite experienced users to validate repository onboarding, permissions, and the review workflow across real projects.
2. Public launch
Ship the product story, documentation, example tasks, and a focused set of templates for high-confidence first runs.
3. Habit formation
Follow launch with practical workflows that demonstrate delegation, recurring automations, and collaboration around generated artifacts.
Success signal
More than half of activated developers return to complete a second task during their first week.
| A | B | C | D | E | F | G | H | |
|---|---|---|---|---|---|---|---|---|
| 1 | Workstream | Owner | Progress | Due | Status | |||
| 2 | App release readiness | Kath | 92% | Jul 08 | On track | |||
| 3 | Launch positioning | Pranav | 78% | Jul 10 | In review | |||
| 4 | New docs | Katia | 64% | Jul 12 | At risk | |||
| 5 | DX launch | Dom | 86% | Jul 09 | On track | |||
| 6 | Design assets | Ed | 71% | Jul 11 | In review | |||
| 7 | App strategy & vibes | Andrew | 95% | Jul 07 | On track | |||
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| A | B | C | D | E | F | G | H | |
|---|---|---|---|---|---|---|---|---|
| 1 | Category | Planned | Committed | Remaining | ||||
| 2 | Creative production | $84,000 | $69,200 | $14,800 | ||||
| 3 | Developer events | $120,000 | $113,500 | $6,500 | ||||
| 4 | Documentation | $46,000 | $31,800 | $14,200 | ||||
| 5 | Contingency | $30,000 | $0 | $30,000 | ||||
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The workbench for agentic coding
A calmer, faster way to move software work forward.
Turn idle time into progress
Developers spend too much time moving context between tools and waiting on serial work.
3.2×weekly coding tasks
41%faster review cycle
5tasks run in parallel
Stay in flow without giving up control
The ChatGPT app keeps chats, tools, and outputs in one focused place.
- A shared chat for intent, execution, and review
- Clear permissions for local files and network access
- Artifacts that stay visible beside the chat
Ready to ship
The product, narrative, and operational plan are ready for final review.
What should we get done?
Quick chat
Ask a quick question without changing your current view.
Keep every chat in view
Move between projects and long-running work without losing context.
Create and inspect real outputs
Open documents, spreadsheets, images, and other files in the same workspace.
Work across your tools
Use the browser, desktop apps, and plugins, or schedule a task inside a chat.
Quickstart
Get started with the desktop app
Install ChatGPT, sign in, choose where to work, and send your first message.
-
Install the ChatGPT desktop app
Download ChatGPT for macOS or Windows, or follow the Linux installation guide .
-
Open ChatGPT and sign in
Open the app, then sign in with your ChatGPT account.
-
Choose where to work
Start a chat, create a project, or open a folder. ChatGPT can use the files and context in the location you choose. Learn about chats and projects .
Learn about chats and projects -
Send your first message
Choose ChatGPT or Codex. In ChatGPT, use the toggle above the composer to select Chat or Work. In Codex, start with New chat. For a quick question, point to New chat and select the Quick chat icon on its right. Then describe the result you want and add any files or context ChatGPT needs. Learn how to use ChatGPT .
Learn how to use ChatGPT
See what the app can do
Turn everyday work into outputs you can review, refine, and share.
Start each day with a focused work brief
Review priorities across your calendar, messages, email, and project context.
Start each day with a focused work briefAnalyze files and create interactive visuals
Turn a data export into a finding you can inspect and share.
Analyze files and create interactive visualsTurn scattered context into a finished PRD
Bring sources together, synthesize them, and create a working document.
Turn scattered context into a finished PRDClean and prepare messy data
Turn a messy CSV or spreadsheet into a clean copy without changing the original.
Clean and prepare messy dataTurn feedback into actions
Synthesize feedback from multiple sources into a reviewable artifact.
Turn feedback into actionsUse the ChatGPT desktop app when…
- Coordinate several projects
- Keep parallel work visible and move between chats quickly.
- Create and review files
- Build finished work and inspect it without leaving ChatGPT.
- Use the browser and your computer
- Give ChatGPT access to the tools a task requires.
- Schedule recurring work
- Create a standalone scheduled task or schedule a task inside an existing chat.